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It’s Not About You follows the story of an ambitious young executive’s quest to master persuasion and leadership while helping a small business’s struggle for survival.

Allen & Augustine has manufactured high-quality chairs for decades. Its people take pride in their work and feel loyal to their owners and management team. But this beloved company is now at a crossroads, hurt by a tough economy, foreign competition, and a cash crunch. The air is filled with the scent of uncertainty, anxiety, perhaps even panic.

Into this setting enters Ben, who’s been assigned by a larger firm to promote a merger that will rescue Allen & Augustine. Ben’s facts are undeniable: the chairmaker can either merge and modernize, or go bankrupt and vanish. So why can’t he convince anyone to buy in, from the CEO on down?

During his week at the company Ben meets a wide range of potential allies who embody different aspects of authentic leadership. He slowly starts to realize that his aggressive style is actually making it harder to reach his goals. As one character asks him, “How far can you push a rope?”

Will Ben find a way to sway the employee shareholders before the climactic vote? And can Allen & Augustine survive without losing its soul? The answers may surprise you, as you join Ben in his journey to understanding what matters most.